My passion is to align your organization and create the best youth sports experience for EVERY athlete

Meet Matt Dumouchelle

Sports has always played an important role in my life.

The experience of playing for a team or competing for yourself teaches lessons that last a lifetime.

It is in those young years that children learn team work, respect, cooperation, dealing with highs and lows, growth and setting/chasing/obtaining goals.

My extensive research into some of the best youth hockey programs in the world gives me a unique perspective that can fuel your association, your coaches and your members.

This is not just about hockey - this is about any sport and any child that deserves a positive, fulfilling sports experience to set them up for future success.

I am beyond blessed to share my life with my beautiful partner, Christine, her daughter, Madison and my daughter, Evelyn and son, Crosley.

Seeing the kids enjoy sports is even more motivation to get this right for their generation.

Matt’s Resume:

2012-2015 - Media Relations, Windsor Express (NBLC)
2016-2019 - Media Relations, Lakeshore Canadiens (PJHL)
2019-2025 - Assistant GM, Leamington Flyers (OJHL)
2022-Present - Writer, The Coaches Site, Hockey Factories
2025-Present - Board, Riverside Minor Hockey Association
2026-Present - Host, The Coaching Crossover Podcast

How Organizations Typically Work With Me

  • Youth Sports System Health Review

    See how your organization stands up. We aren’t here to point fingers, we are here to get better at what we deliver.

  • It does not matter how smart the people around you are. If you are not aligned, you are not giving the best experience to your clients.

    Complete a System Review today to see how your organization stacks up

    Youth Sports Health Guide — Matt Dumouchelle | Youth Sport Development & System Alignment

  • Your coaches are your lifeblood.

    The #1 reason why coaches do not return? They do not feel supported.

    I can show you proven methods to not only coach your team better but to inject those tools into your entire staff.

  • Nothing is better than live, person-to-person connection.

    I have spoken in front of boards, parents, coaches and at conferences and keynotes.

    Let’s get into a room together, share ideas and build a better future.

Matt Dumouchelle - Media

Assess Your Youth Sport System

No prep required. Takes 2-3 minutes

Youth Sport System Health Guide

  • "We greatly appreciated his time and highly recommend his services to any organization looking to strengthen its coaching culture and long-term vision."

    —North Shore AAA Hockey

  • “Incredible insight and a lot of forethought went into planning. Loved his thoughts and perspective.”

    —KC South Hockey Association

  • "Matt shared thoughtful ideas that sparked a lively, meaningful discussion and helped us think more intentionnally about player development and how we can be more aligned as an organization."

    —Weymouth Youth Hockey